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Guiding Triumphs. Fractionally Yours.

CMOScout was built to bridge the marketing leadership gap for emerging healthtechs.

Founded and led by Bonni Kaplan DeWoskin, a seasoned expert in healthcare marketing, CMOScout emerged from a clear vision: to guide healthcare startups and emerging companies through their most crucial growth phases. Bonni, with her extensive background and proven track record, recognized early on the unique challenges faced by emerging healthcare startups. Her approach has always been to blend strategic foresight with practical execution, a philosophy that has propelled numerous companies from fledgling startups to market leaders.

Founded and led by Bonni Kaplan DeWoskin, a seasoned expert in healthcare marketing, CMOScout emerged from a clear vision: to guide healthcare startups and emerging companies through their most crucial growth phases. Bonni, with her extensive background and proven track record, recognized early on the unique challenges faced by emerging healthcare startups. Her approach has always been to blend strategic foresight with practical execution, a philosophy that has propelled numerous companies from fledgling startups to market leaders.

The inception of CMOScout was motivated by a simple yet profound belief: that growth, when navigated sustainably and intelligently, can be accelerated without the burdensome costs typically associated with scaling up. This belief in "fractional leadership" – the idea that emerging healthtechs could leverage seasoned executives' expertise on a part-time basis – became the cornerstone of CMOScout's offering. It's a strategy that allows for objective agility, precision, and, most importantly, the ability to invest in what truly matters: strategies that deliver measurable success, not unnecessary overhead.

Crafting connections. Navigation success.

CMOScout is passionate about blending innovation with strategy, making decisions rooted in data, unique methods, and tested processes. Fostering alignment across sales, marketing, and product development ensures a cohesive strategy that propels clients to the forefront of their market. The CMOScout FCMO's philosophy isn't just about filling a temporary gap; it's about building a foundation for sustainable growth, category leadership, and market dominance. CMOScout's FCMO recruits and work alongside the best marketing talent, seamlessly integrating into clients' teams to drive forward their visions. Beyond that, CMOScout is a storyteller, category creator, and narrative shaper. Clients come out on top; positioned as pioneers leading their markets.