--- title: Market Pulse Blog | Bonni Kaplan DeWoskin description: Your go-to resource for insights and trends in fractional marketing leadership, healthcare technology marketing, and more. --- [Skip to content](https://www.cmoscout.com/market-pulse-blog/author/bonni-kaplan-dewoskin#main-content) ![CMOScout_Logo_Tagline_Digital_White-3](https://www.cmoscout.com/hubfs/CMOScout_Logo_Tagline_Digital_White-3.svg) ![CMOScout_Logo_Tagline_Digital_White-3](https://www.cmoscout.com/hubfs/CMOScout_Logo_Tagline_Digital_White-3.svg) - [Market Pulse Blog](https://www.cmoscout.com/market-pulse-blog) Open main navigation Close main navigation - [Market Pulse Blog](https://www.cmoscout.com/market-pulse-blog) - [Let's Talk](https://cmoscout.com/meetings/bonnidewoskin/go-fractional) Open search Close search [Let's Talk](https://cmoscout.com/meetings/bonnidewoskin/go-fractional) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. [![](https://www.cmoscout.com/hubfs/shutterstock_2431928737.jpg)](https://www.cmoscout.com/market-pulse-blog/1.2-wake-up-call-resourceful-employers-respond-to-rising-labor-costs) 2 min read. ## [1.2% Wake-Up Call: Resourceful Employers Respond to Rising Labor Costs](https://www.cmoscout.com/market-pulse-blog/1.2-wake-up-call-resourceful-employers-respond-to-rising-labor-costs) [Bonni Kaplan DeWoskin](https://www.cmoscout.com/market-pulse-blog/author/bonni-kaplan-dewoskin) May 9, 2024 10:54:31 AM [Read more](https://www.cmoscout.com/market-pulse-blog/1.2-wake-up-call-resourceful-employers-respond-to-rising-labor-costs) - [All](https://www.cmoscout.com/market-pulse-blog) [![](https://www.cmoscout.com/hubfs/doc%20using%20AI%20small.jpg)](https://www.cmoscout.com/market-pulse-blog/shaping-health-tech-evolving-leadership-amidst-market-and-tech-shifts) 2 min read. ## [Shaping HealthTech: Evolving Leadership Amidst Market and Tech Shifts](https://www.cmoscout.com/market-pulse-blog/shaping-health-tech-evolving-leadership-amidst-market-and-tech-shifts) [Bonni Kaplan DeWoskin](https://www.cmoscout.com/market-pulse-blog/author/bonni-kaplan-dewoskin) Apr 16, 2024 4:25:28 PM [Read more](https://www.cmoscout.com/market-pulse-blog/shaping-health-tech-evolving-leadership-amidst-market-and-tech-shifts) [![](https://www.cmoscout.com/hubfs/yellow%20arrow.jpg)](https://www.cmoscout.com/market-pulse-blog/unlocking-growth-how-a-fractional-cmo-can-fast-track-growth) 2 min read. ## [Unlocking Growth: How a Fractional CMO Can Fast Track Growth](https://www.cmoscout.com/market-pulse-blog/unlocking-growth-how-a-fractional-cmo-can-fast-track-growth) [Bonni Kaplan DeWoskin](https://www.cmoscout.com/market-pulse-blog/author/bonni-kaplan-dewoskin) Apr 8, 2024 10:29:05 AM [Read more](https://www.cmoscout.com/market-pulse-blog/unlocking-growth-how-a-fractional-cmo-can-fast-track-growth) [![](https://www.cmoscout.com/hubfs/magnet.jpg)](https://www.cmoscout.com/market-pulse-blog/beyond-reason-cultivating-brand-loyalty-so-loyal-its-almost-irrational) 2 min read. ## [Beyond Reason: Cultivating Brand Loyalty So Loyal It's Almost Irrational.](https://www.cmoscout.com/market-pulse-blog/beyond-reason-cultivating-brand-loyalty-so-loyal-its-almost-irrational) [Bonni Kaplan DeWoskin](https://www.cmoscout.com/market-pulse-blog/author/bonni-kaplan-dewoskin) Apr 5, 2024 10:53:59 AM [Read more](https://www.cmoscout.com/market-pulse-blog/beyond-reason-cultivating-brand-loyalty-so-loyal-its-almost-irrational) [![Man avoiding potholes](https://www.cmoscout.com/hubfs/pitfall.jpg)](https://www.cmoscout.com/market-pulse-blog/avoiding-marketing-missteps-for-emerging-companies-tips-for-success) 2 min read. ## [Avoiding Marketing Missteps for Emerging Companies: Tips for Success](https://www.cmoscout.com/market-pulse-blog/avoiding-marketing-missteps-for-emerging-companies-tips-for-success) [Bonni Kaplan DeWoskin](https://www.cmoscout.com/market-pulse-blog/author/bonni-kaplan-dewoskin) Apr 5, 2024 10:53:06 AM [Read more](https://www.cmoscout.com/market-pulse-blog/avoiding-marketing-missteps-for-emerging-companies-tips-for-success)